5 Reasons Why Readers Like Urban Fantasy

by Antara Mann

Urban fantasy has always enjoyed a significant readership, but in the last decade and a half its popularity has significantly risen. No doubt, TV shows like Shadowhunters, Teen Wolf, Supernatural, Lost Girl and the oldie but goody Buffy the Vampire Slayer and Charmed, have increased the popularity of the genre. Yet, there are certain reasons why people enjoy exactly UF and such shows and prefer them over, say, high fantasy.

1. Urban Fantasy feels very realistic

The urban setting makes the reader associate themselves with the magical world building and the different types of creatures that populate it — magic and the supernatural feel almost real. After I read an UF book, I feel the supernatural much closer than before reading the book. In comparison, high fantasy is usually set up in some distinct ancient kingdom with different governmental structure than ours, usually ruled by different noble houses, royals or warring noble families. While it is very compelling and builds a very interesting and unique world, as a reader I am aware it doesn’t relate with our current political and social order or reality.

Readers like to relate themselves to the setting and characters, and contemporary fantasy delivers that.

2. Urban fantasy’s trademark is a kick-ass hero/heroine who fights off an evil antagonist

No matter if it’s the Dresden Files, The Iron Druid Chronicles, Kate Daniel’s series or Annie Bellet’s Twenty-Sided Sorceress, the main hero is strong, powerful, is on the good guys’ side; sometimes they are snarky and flawed, but have redeemable qualities. In high fantasy, there are often a few main characters with different antagonists and the focus is not on a primal MC. The advanced technology and urban setting help too in the overall bad-ass attitude of the main character. Skyscrapers, jet planes and tech-savvy protagonists are way cooler than castles, horses and say, a protagonist writing on parchment.

3. Urban fantasy borrows from other genres and is a crossover

Fantasy, horror, romance, mystery, crime and suspense, paranormal romance — you name it — urban fantasy accommodates them all under its umbrella. UF is a multitude of other genres thus it makes the overall story more complex, multilayered and diverse. While a lot of readers enjoy a good portion of super power battles and action and adventure, quite a few enjoy the mystery and detective storyline, and yet more readers enjoy some paranormal romance. Urban fantasy has it all offering a wide range for diverse tastes. There is also a spiritual element since most magical creatures and magic have a root in mythology and folk tales. UF like any fantasy draws inspiration from legends and myths.

4. Urban fantasy reconciles old myths with new ones and legendary magical creatures with new

In short, IMHO, it has one of the richest magical folklore worlds varying from dragons and dragon shifters to elves and gnomes, to demons, angels and gods. Not to mention the Seelie and Unseelie courts.

Last but not least:

5. Magic, the occult and alternative religions like Wicca have been on the rise since mid 90s.

A quick fact: After the release and success of shows like Buffy the Vampire Slayer and Charmed, Wicca has grown as a religion and added nearly a half million practitioners. Occult and magical shops have also become very trendy and the general populace has started to believe in the existence of supernatural powers and magic. Since knowledge and personal experience in the occult and metaphysical world is hard to gain and generally hidden to ordinary humans, people have begun to devour books that present a possible fantasy to what they wonder might be on the other side beyond the visible, mundane world with its laws of physics. It is also a return to the child who lives in each of us. Remember when you were a little kid afraid of vampires? Well, in my case I was afraid of Baba Yaga 🙂

No matter what type of fantasy you like, I am sure UF literature offers a good deal of fun and entertainment even to hardcore fans of Wheel of Time or Malazan Book of the Fallen. So, what are you waiting for? Go and grab your own UF novel now!

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